GROWING FARMERS’ EXPERTISE AND INCOME
Around the globe, close to 50 million people, mostly located in tropical regions, are dependent on cocoa for their livelihoods. On average, cocoa farmers in West-Africa earn less than €2 per day, an income below the poverty line.
The Cacao-Trace program was created in 2014 by Puratos & Belcolade, the Real Belgian Chocolate brand from the Puratos Group. Since its creation and as of today with the support of this group of private investors, the Cacao-Trace program aims to increase its net positive social and environmental impact on the cocoa supply chain. Cacao-Trace focuses on superior tasting chocolate, and in the process generates value for all, from farmers to consumers. The program trains farmers and helps them to deliver cocoa beans of superior quality, increasing their revenue through a premium price and a chocolate bonus of €0.10 per kilo of chocolate, on top of conventional farm gate price. Today the premium price and chocolate bonus add up to the equivalent of 3 to 4 extra months of salary. Cacao-Trace is already active in several countries across the globe: Cameroon, Ivory Coast, Mexico, the Philippines, Papua New Guinea, Uganda, and Vietnam.